Heal With Gail
Alternative Medicine
WHAT GAIL HAS TO SAY
Company Information
project overview
When Gail moved her family from Idaho to Utah, she left behind more than just her ready access to the world’s finest potatoes; she also closed her practice and said goodbye the loyal base of patients she built up over her many years as a therapist in The Gem State. Gail contacted Rock Salt Marketing to help her establish and build her new practice in Salt Lake City. Our team developed a rock-solid local SEO strategy that has steadily and consistently contributed to the growth of Gail’s pipeline of digital leads over the last year and a half.
Objectives
To help Gail grow a new craniosacral therapy practice in Salt Lake City, we had 3 primary objectives: 1) drive qualified traffic to Gail’s website that results in elevated phone calls and form submissions, 2) convert those digital leads into patients, and 3) help Gail nurture her relationship with new patients and encourage them to book subsequent therapy sessions.
Solutions
Our team developed local SEO and email marketing strategies tailored to accomplish our three objectives. To drive more qualified traffic to the site, we produced pages for each of Gail’s services and—in conjunction with her existing website pages—optimized them for enhanced search performance. We also established a blog for Gail’s site that we’ve kept current throughout our engagement. The Rock Salt team supported all of this new content with a high-quality backlink program.
To supplement our SEO strategy and nurture leads through to conversion and patient loyalty, we managed email campaigns that encouraged bookings, rebookings, and reviews. Each component of our email marketing strategy contributed to the growth of Gail’s Salt Lake City practice.
Results
Over the past year and a half, we helped Gail’s practice achieve significant SEO growth, boosting keyword rankings, website traffic, and inquiries. Form submissions doubled with phone calls and email leads following close behind. As Gail described, we took her from “crickets to regular bookings.” Our email marketing campaign further converted new patients into loyal customers and promoters, driving sustained engagement and positioning Gail’s practice for long-term success.
Search Engine optimization
Rock Salt’s SEO team helped Gail boost total keyword rankings by 139% and double her first-page rankings. This surge in visibility drove a 362% increase in website traffic year-over-year. In just 18 months, we doubled her form submissions, with 78% of that growth happening in the last 12 months. Beyond forms, we generated more phone calls and email leads, transforming her business from “crickets to regular bookings.” As Gail put it, our SEO program has been “the best thing that’s happened to [her] business.”
Over the last year, we helped Gail achieve a 139% growth in total keyword rankings with a 100% increase in first page rankings.
The keyword ranking growth we achieved over the last 12 months yielded an impactful boost in website traffic, resulting in a total increase of 362% in visits year-over-year.
During the first 18 months of our engagement with Gail, we increased her form submissions by 100%, with 78% of that growth happening within the last 12 months. In addition to generating an influx of form submissions, we also drove significantly more phone calls and email leads for Gail. In Gail’s own words, “Rock Salt [helped] me go from crickets to regular phone calls and bookings.” There’s truly no greater achievement than being credited as “the best thing that’s happened to [a] business.”
Find Your Digital Foothold With Rock Salt Marketing
Ready to take your business from “crickets to consistent bookings”? At Rock Salt Marketing, we specialize in crafting tailored SEO and email marketing strategies that drive real results—just like we did for Gail, helping her build a thriving new practice from scratch. Whether you’re looking to boost traffic, increase leads, or foster customer loyalty, our team is here to help you grow. Contact us today to discover how we can develop a rock-solid strategy to elevate your business!
