Video Production Company Marketing Case Study
Avalanche Studios
We’ve partnered with Avalanche Studios to run their SEO and paid media campaigns, helping the creative agency increase visibility, attract more qualified traffic, and generate stronger leads online. We also built Avalanche a new SEO-friendly website designed to better showcase their work, improve search performance, and support long-term digital growth.
WHAT AVALANCHE HAS TO SAY
Company Information
project overview
When Avalanche Studios approached us for help with their digital marketing efforts, we had a minimal foundation to build on. Avalanche had self-managed a Google Ads campaign for a number of years, but was unsure if their strategy followed industry best practices, and they hadn’t done much to optimize their site for organic search. Avalanche Studios’ owner recognized this and sought our expertise in improving both his paid media and organic search presence. As the partnership grew, Avalanche also brought us in to rebuild their website so it could better showcase their work and turn more visitors into quote requests.
Objectives
Our goals at the outset of our engagement with Avalanche Studios were to enhance the studio’s cost per conversion and increase the number of leads driven from both their ads and organic search. We later set out to build a new website that better showcased Avalanche’s portfolio, protected its hard-earned rankings, and made it easier for visitors to request a quote.
Solutions
The Rock Salt team optimized Avalanche’s paid media setup, introduced Performance Max and YouTube Ads to take advantage of the visual nature of the business, optimized and expanded the studio’s website content for enhanced organic search performance, launched a comprehensive backlinking campaign, and refocused efforts on the company’s local search visibility. The local search component of Avalanche’s SEO campaign involved optimizing their Google Business Profile and creating, tuning, and maintaining an extensive list of other local business citations and profiles. Starting in late 2025, we also redesigned and rebuilt Avalanche’s website as a video-first experience, with a categorized portfolio, streamlined service navigation, and a more reliable quote form.
Results
The Rock Salt team helped Avalanche Studios achieve remarkable growth through a combination of SEO and PPC strategies. Our efforts dramatically increased their online visibility, driving a surge in organic traffic and qualified leads via calls and form submissions. By modernizing their Google Ads campaigns, we unlocked additional leads while improving cost efficiency. These results have set Avalanche Studios up for long-term success, with steady growth across both organic and paid channels. Their new website now gives the studio a stronger platform to showcase its work and turn that growing traffic into quote requests.
Web Design & Development
Avalanche Studios was already ranking on the first page for its most valuable search terms, but its website didn’t reflect the caliber of its work or do enough to turn visitors into quote requests. Starting in September 2025, our Utah web design team rebuilt the site from the ground up as a video-first experience, with full-width video and behind-the-scenes imagery, a categorized portfolio that plays videos without leaving the page, streamlined navigation built around the studio’s core services, and a rebuilt quote form with reliable email delivery and spam filtering. The new site launched in March 2026 and gives every visitor a clear path from watching Avalanche’s work to requesting a quote.
The new homepage opens with a taller, full-width hero video and a strip of behind-the-scenes photos directly below it, so visitors see Avalanche’s work before they read a word. Subtle slide-in and scroll animations, a lineup of the brands Avalanche has worked with, and a “Get a Quote” button above the fold guide visitors toward the next step.
Commercials are Avalanche’s flagship service, so we moved them to the top of the services menu and rebuilt the page to be lean and visual, replacing dense copy with real Avalanche footage and a curated selection of their best spots. A prominent “Request a Quote” button sits above the fold to capture high-intent visitors.
On Avalanche’s legacy site, real quote requests were quietly landing in spam folders, so good leads were slipping through the cracks without anyone knowing. We rebuilt the contact form with dedicated email delivery and back-end spam filtering, so legitimate inquiries reliably reach the Avalanche team while junk submissions stay out of their inbox and their conversion data. We also made the project details field required, so every inquiry includes enough context for a meaningful follow-up.
Search Engine Optimization
Over the course of a year, we helped Avalanche Studios achieve exceptional growth in keyword rankings and organic traffic, dramatically boosting their online visibility. This surge in traffic led to a substantial increase in qualified leads through calls and form submissions, driving meaningful business impact. Our SEO case study includes positioning Avalanche Studios for sustained organic success.
Over 12 months, we helped Avalanche Studios increase their total keyword rankings by more than 1,720% and their total first-page rankings by 1,075%. They now have more first-page rankings than they did total rankings when we began our partnership. As you may suspect, these additional keyword rankings have yielded increased organic traffic.
Over this same period, we generated a 454% increase in organic sessions for Avalanche Studios. This increase in organic sessions significantly impacted qualified leads through calls and form submissions.
The significant improvements we drove in keyword rankings and traffic contributed to a more than 94% increase in qualified leads. This 94% was composed of a 150% increase in qualified calls and 79% more form submissions.
PAID MEDIA
Avalanche Studios had a long-standing Google Ads campaign but hadn’t seen much in the way of results. The campaign was initially set up in 2018, but wasn’t optimized as Google evolved, and the strategy no longer aligned with industry best practices. We modernized Avalanche’s account structure and bid strategy, driving immediate results.
We started working on Avalanche Studios’ campaign in April of 2023 and immediately started driving additional leads for them. When we received approval to launch a Performance Max campaign, leads further skyrocketed and have continued to grow month over month.
Since we started our engagement with Avalanche in April 2023, their cost per lead has improved significantly with no changes to their monthly budget.
Navigate the Digital Landscape with Rock Salt Marketing
Discover how Rock Salt Marketing helped Avalanche Studios chart new territory in digital marketing by boosting organic visibility, driving down ad costs, and building a website worthy of their work. With a refined SEO strategy, targeted paid media campaigns, and a focus on local search optimization, we delivered a 94% increase in qualified leads. Whether you’re looking to optimize, scale, or traverse complex marketing terrain, let us be your strategic partner. Reach out today to grow your creative agency’s digital impact.
