Digital Marketing Tips & Updates

  • Home service professional measuring cabinets

    January 16, 2026 | Sarah Davis

    Are you in the home services industry and struggling to stand out online? This is a common problem due to the immense amount of competition in the digital world. Fortunately, search engine optimization (SEO) can help solve this problem and help you build the online discoverability you need.  SEO is…

  • Vehicles on lifts at automotive repair shop

    April 2, 2025 | Sarah Davis

    The automotive industry is highly competitive, especially in the digital marketing space. Search engine optimization (SEO) is a powerful tool that helps automotive businesses improve their search rankings, attract more customers, and drive valuable traffic to their websites. In this blog, we’ll explore 7 SEO strategies that can fuel your…

  • SEO Keyword Research Template

    April 2, 2025 | Sarah Davis

    Keyword research is essential to any search engine optimization (SEO) strategy. It involves discovering and analyzing what your target audience searches for on Google, Bing, and other search engines when looking for products, services, and answers to their questions. Keywords are the building blocks of an effective SEO strategy, helping…

  • Venn diagram representing the synergy that Rock Salt Marketing offers between our SEO, Web Design, and Web Development teams

    February 24, 2025 | Ridge Anderson

    Website design, web development, and search engine optimization (SEO) are separate but critical contributors to a website's online performance. A website can provide a user with the most visually stunning and functional of experiences, but if it's not optimized for search engines, that user will probably never see it in…

  • Grove of oranges as metaphor for SEO and low hanging fruit keywords

    February 20, 2025 | Sarah Davis

    With SEO, not every strategy involves intense competition or a hefty budget to make a real impact. "Low-hanging fruit" SEO focuses on capturing opportunities that are easier to achieve but still deliver substantial value. From optimizing content that targets “striking distance” keywords to finding search terms your competitors are ranking…

  • pest control technician servicing client that found him through pest control seo

    January 13, 2025 | Sarah Davis

    Standing out online is crucial for any business, especially in a localized industry like pest control. Search Engine Optimization (SEO) is a powerful tool that can help pest control companies reach more customers, increase search visibility, and organically grow their business.  By optimizing your website and online content, you can…

  • General contractor servicing client who found him through SEO

    December 18, 2024 | Sarah Davis

    To outrank competitors and succeed, there’s no doubt that businesses must perform well online, especially those offering contracting services. Whether you’re an electrician, HVAC contractor, plumber, general contractor, or other type of tradesperson, you understand the unique challenges of beating local competitors and meeting your target market online. Is your…

  • garage of franchise auto repair shop

    November 11, 2024 | Sarah Davis

    As a franchise business owner, you’re always on the lookout for innovative ways to grow your business, and PPC advertising is an excellent digital marketing strategy that can help you achieve your goals. With an average of 200% return on investment, franchise PPC services are the way to go if…

  • franchise storefronts on a main street

    November 11, 2024 | Sarah Davis

    Did you know that 92.96% of online traffic to websites worldwide is funneled through Google Search, Google Images, and Google Maps? That means a vast majority of the world’s population is finding local franchised businesses by searching for simple phrases such as, “pest control near me,” or “car wash Salt…

  • Hispanic restaurant owner

    August 16, 2024 | Ridge Anderson

    In today's global market, reaching Spanish-speaking audiences can be a game-changer for your business. Whether you're a multinational corporation or a local business operating in Spanish-speaking communities, understanding and implementing Spanish-language SEO is essential for maximizing your online presence. This guide will walk you through the key strategies to execute…

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