Digital Marketing News & Updates

With SEO, not every strategy involves intense competition or a hefty budget to make a real impact. "Low-hanging fruit" SEO focuses on capturing opportunities that are easier to achieve but still deliver substantial value. From optimizing content that targets “striking distance” keywords to finding search terms your competitors are ranking…

Standing out online is crucial for any business, especially in a localized industry like pest control. Search Engine Optimization (SEO) is a powerful tool that can help pest control companies reach more customers, increase search visibility, and organically grow their business.  By optimizing your website and online content, you can…

To outrank competitors and succeed, there’s no doubt that businesses must perform well online, especially those offering contracting services. Whether you’re an electrician, HVAC contractor, plumber, general contractor, or other type of tradesperson, you understand the unique challenges of beating local competitors and meeting your target market online. Is your…

As a franchise business owner, you’re always on the lookout for innovative ways to grow your business, and PPC advertising is an excellent digital marketing strategy that can help you achieve your goals. With an average of 200% return on investment, franchise PPC services are the way to go if…

Did you know that 92.96% of worldwide online traffic to websites is funneled through Google Search, Google Images, and Google Maps? That means a vast majority of the world’s population is finding local franchised businesses by searching for simple phrases such as, “pest control near me,” or “car wash Salt…

In today's global market, reaching Spanish-speaking audiences can be a game-changer for your business. Whether you're a multinational corporation or a local business operating in Spanish-speaking communities, understanding and implementing Spanish-language SEO is essential for maximizing your online presence. This guide will walk you through the key strategies to execute…

Property management is a highly competitive industry. That’s why having a solid online presence is crucial for property managers’ success. One of the most effective ways to achieve online success is by leveraging the power of Search Engine Optimization (SEO).  Whether you’re brand new to property management SEO or looking…

Television commercials, billboards, and direct mail no longer cut it as your only franchise marketing techniques. Franchise owners now spend on average about 40% of their advertising budget on digital marketing efforts. If you’re a multi-location franchise owner or stakeholder, it’s time to learn what it takes to get the…