Avalanche Studios
Creative Services
WHAT AVALANCHE HAS TO SAY
Company Information
project overview
When Avalanche Studios approached us for help with their digital marketing efforts, we had a minimal foundation to build on. Avalanche had self-managed a Google Ads campaign for a number of years but was unsure if their strategy followed industry best practices and they hadn’t done much to optimize their site for organic search. Avalanche Studios’ owner recognized this and sought our expertise in improving both his paid media and organic search presences.
Objectives
Our goals at the outset of our engagement with Avalanche Studios were to enhance the studio’s cost per conversion and increase the number of leads driven from both their ads and organic search.
Solutions
The Rock Salt team optimized the Avalanche’s paid media setup, introduced Performance Max and YouTube Ads to take advantage of the visual nature of the business, optimized and expanded the studio’s website content for enhanced organic search performance, launched a comprehensive backlinking campaign, and refocused efforts on the company’s local search visibility. The local search component of Avalanche’s SEO campaign involved the optimization of their Google Business Profile and the creation, tuning, and maintenance of an extensive list of other local business citations and profiles.
Results
The Rock Salt team helped Avalanche Studios achieve remarkable growth through a combination of SEO and PPC strategies. Our efforts dramatically increased their online visibility, driving a surge in organic traffic and qualified leads via calls and form submissions. By modernizing their Google Ads campaigns, we unlocked additional leads while improving cost efficiency. These results have set Avalanche Studios up for long-term success, with steady growth across both organic and paid channels.
Search Engine optimization
Over the course of a year, we helped Avalanche Studios achieve exceptional growth in keyword rankings and organic traffic, dramatically boosting their online visibility. This surge in traffic led to a substantial increase in qualified leads through calls and form submissions, driving meaningful business impact. Our efforts positioned Avalanche Studios for sustained organic success.
Over a period of 12 months, we helped Avalanche Studios increase their total keyword rankings by more than 1,720% and their total first page rankings by 1,075%. They now have more first page rankings than they did total rankings when we began our partnership. As you may suspect, these additional keyword rankings have yielded increased organic traffic.
Over this same period, we generated a 454% increase in organic sessions for Avalanche Studios. This increase in organic sessions had a significant impact on qualified leads via calls and form submissions.
The significant improvements we drove in keyword rankings and traffic contributed to a more than 94% increase in qualified leads. This 94% was composed of a 150% increase in qualified calls and 79% more form submissions.
PAID MEDIA
Avalanche Studios had a long-standing Google Ads campaign, but hadn’t seen much by way of results. The campaign was initially set up in 2018, but wasn’t optimized as Google evolved and the strategy no longer followed industry best practices. We modernized Avalanche’s account structure and bid strategy and were able to drive immediate results.
We started working on Avalanche Studios’ campaign in April of 2023 and immediately started driving additional leads for them. When we received approval to launch a Performance Max campaign, leads further skyrocketed and have continued to grow month over month.
Since we started our engagement with Avalanche in April 2023, their cost per lead has improved significantly with no changes to their monthly budget.
Navigate the Digital Landscape with Rock Salt Marketing
Discover how Rock Salt Marketing helped Avalanche Studios chart new territory in digital marketing by boosting organic visibility and driving down ad costs. With a refined SEO strategy, targeted paid media campaigns, and a focus on local search optimization, we delivered a 94% increase in qualified leads. Whether you’re looking to optimize, scale, or traverse complex marketing terrain, let us be your strategic partner. Reach out today to grow your creative agency’s digital impact.
