Jay Perez Law
Legal Services
WHAT JAY PEREZ LAW HAS TO SAY
Company Information
project overview
The team at Jay Perez Law approached Rock Salt Marketing to improve upon efforts from their previous agency. A key component of Jay Perez Law’s practice is catering to Spanish-speaking clients, and they discovered that Rock Salt had the capabilities to execute a successful Spanish SEO campaign. Moreover, the firm was in search of an agency that could drive a substantial increase in business without breaking the bank.
Objectives
Rock Salt’s expert Utah SEO team set out to increase first-page keyword rankings, organic traffic, and qualified leads for the attorneys at Jay Perez Law. We set a goal of increasing business among both English- and Spanish-speaking searchers.
Solutions
To achieve our goals, we first optimized the law firm’s Google Business Profile and improved the technical performance of its website (including site speed and stability). As we executed those initial optimization efforts, we conducted comprehensive keyword research to determine the language Jay Perez’s potential clients were using in their searches, so we could produce content that would directly address their questions. We outlined a content calendar with plans to optimize and create both core pages and blog pages. This content was written in both English and Spanish, which required us to address certain technical components of the pages that allowed Google to recognize each language version. Furthermore, we laid plans to conduct an aggressive link building campaign to support our content creation and elevate keyword rankings.
Results
As direct results of our Spanish SEO services, first-page keyword rankings drastically increased, which led to improved website traffic and a massive surge in phone calls and form submissions. The Team at Jay Perez Law has noted a significant boost in business, including among their Spanish-speaking audience, who previously struggled to find the law firm’s services.
Search Engine optimization
After just one year of working together, we were able to increase Jay Perez Law’s first-page keyword rankings by 5,250%, their organic website traffic by 580%, and organic leads (phone calls and form submissions) by 306%. Organic phone calls alone increased by 1,050% year-over-year! The best part is, we don’t see this slowing down anytime soon.
Total first page rankings increased by 5,250% in the first 12 months of our engagement with Jay Perez Law. Part of that increase in first page rankings was a 1,500% increase in rankings in the top 3 positions of the first page of Google’s search results. These drastic improvements in the number of keywords Jay Perez ranks for on the first page of Google inevitably led to a significant boost in organic website traffic.
Organic sessions (website traffic derived from Google searches) increased by 580% year-over-year within 12 months of working with the team at Jay Perez Law! In this graph, you can see that, within 6 months, we outpaced the previous year’s performance. In the last half of our 12-month engagement, organic website traffic has absolutely skyrocketed.
In one year, we achieved a 1,050% increase in organic phone calls (phone calls from Google searchers) and a 213% boost in organic form submissions! This new surge in business has been exhilarating for the teams at Jay Perez Law and Rock Salt Marketing. While a good portion of these new clients are English speakers, many speak Spanish and are delighted to have a trustworthy attorney to support them in their native language. This increase in business from both audiences is precisely what we set out to achieve, and in many ways, we’re only getting started.
Reach Your Audience with Rock Salt Marketing
Are you ready to improve your online presence and attract more clients to your law firm? Rock Salt Marketing has proven experience driving the results that would make any attorney happy. Our Utah digital marketing team will tailor a plan that fits your needs, and we’ll execute it in a way that is very efficient and maximizes ROI. Fill out our form or give us a call today to reach new heights!
Reach Your Audience with Rock Salt Marketing
Are you ready to improve your online presence and attract more clients to your law firm? Rock Salt Marketing has proven experience driving the results that would make any attorney happy. Our Utah digital marketing team will tailor a plan that fits your needs, and we’ll execute it in a way that is very efficient and maximizes ROI. Fill out our form or give us a call today to reach new heights!
