Pest Control SEO, PPC, & Web Design Case Study
Preventive Pest Control SoCal
We’ve partnered with Preventive Pest Control’s Southern California franchise since 2023 to run their SEO and paid media campaigns, helping the growing pest control company climb to the first page of Google, drive more organic traffic, and generate more calls from homeowners across the region. In 2026, we also built a new, SEO-friendly website for Preventive, designed to showcase their services, make it easy for customers to find their city and choose a plan, and turn more visitors into phone calls.
WHAT PREVENTIVE HAS TO SAY
Company Information
project overview
Preventive Pest Control’s Southern California franchise owner approached us to improve on his previous agency’s SEO efforts and help his business reach peak online performance. This franchise owner was looking for improved keyword rankings, increased website traffic, and greater sales. As the partnership grew, Preventive also brought us in to rebuild their website to better showcase their services and convert more visitors into callers. We delivered all of that, and more, beyond what the business owner had imagined was possible.
Objectives
Preventive had worked with a digital marketing agency for four years and wasn’t seeing the results they expected. They came to us to improve their keyword rankings, increase website traffic, and boost customer acquisitions. They also sought more intensive, accurate reporting and better customer care. We replaced their aging website with a modern, mobile-friendly site that made it easier for homeowners to find their city, choose a plan, and call.
Solutions
To achieve our organic search performance goals, we developed comprehensive strategies for content, backlinking, and local SEO. Our principal focus was to create location pages for each of the 70+ cities this Preventive Pest Control branch serves. We also created or improved their core website pages, service pages, and blog posts. We supported all of this SEO-optimized copy with high-quality backlinks each month. Our on-site and backlinking strategies were supplemented by an exhaustive local SEO program that involved optimizing and maintaining Google Business Profiles for each of their offices and creating matching, optimized map listings and business citations across the web.
We established detailed reports that outlined each aspect of campaign performance, including keyword rankings, website impressions, clicks, organic sessions, Google Business keyword rankings, Google Business views and engagement, and content performance. We set up accurate call reporting to monitor lead acquisition and prove ROI to this franchise owner and his team. We met with the team bi-weekly and presented our thorough reports in person once a month.
In 2026, our team also redesigned and rebuilt Preventive’s website from the ground up, launching more than 240 new and updated pages, a city and ZIP code lookup, and a spam-filtering quote form.
Results
In the first year of working with Preventive Pest Control, keyword rankings, website traffic, local SEO performance, and sales skyrocketed. Within the first 6 months of our SEO engagement, the company was required to open a fourth office and staff it with a newly hired crew. They opened a fifth office only a few months later. Rock Salt’s efforts significantly improved results while keeping the cost to our client the same.
Their new website, launched in July 2026, gives that growing traffic a faster path to a phone call.
Web Design & Development
Preventive Pest Control’s old website had been built by a previous agency and patched together over the years, resulting in inconsistent page designs, a custom theme that kept breaking during WordPress updates, and a layout that didn’t do enough to drive calls. In Spring 2026, we rebuilt the site from the ground up around how Preventive actually wins customers: a bold design inspired by their branded trucks, simple subscription plans, pet-friendly messaging, a city and ZIP code lookup, and more than 240 new and updated pages covering the cities and services they offer across Orange County, the Inland Empire, and Los Angeles County. The new site launched in July 2026, with every page built to get the right customer to pick up the phone.
The new homepage pairs a hero video with truck-inspired chevrons that tie the website to the branded trucks customers already see around town. An interactive house graphic lets visitors click on the pest they’re dealing with and jump straight to the right service, while reviews, subscription plans, current specials, and a city and ZIP code lookup keep the next step one click away.
Preventive serves more than 70 cities, so we built a scalable city-page system with unique local content for each, organized by Orange County, the Inland Empire, and Los Angeles County service areas. Each city page links to service-specific city pages, like “Irvine rodent control,” so homeowners land on a page that addresses exactly what they searched for. By August 2026, Preventive had climbed from pages 5 to 7 of Google into the top three positions for the terms “Irvine pest control” and “pest control Anaheim.”
On Preventive Pest Control’s legacy site, most contact form submissions were spam, with Preventive estimating that about 80% came from vendors pitching their services. We rebuilt the franchise’s “Get a Quote” page around phone calls, with service selection buttons, call tracking, and a city and ZIP code lookup, plus a new spam-filtering form for customers who’d rather write in. Real inquiries are now coming through—the site logged that qualified leads rose 62% month over month in August.
Search Engine optimization
We boosted Preventive Pest Control’s Southern California franchise to consistently rank on Google’s first page for key search terms, driving exponential growth in organic traffic. This surge in visibility led to a substantial increase in website phone calls, resulting in new office openings and expanded operations. The success in generating qualified leads has positioned the company for continued growth and expansion. Take a look at the details below.
We helped Preventive’s Southern California franchise consistently move onto the top page of Google for an increasing number of relevant search terms each month. Take a look at this 1,261% increase in year-over-year first-page rankings:
Organic traffic to Preventive Pest Control’s website has increased exponentially since we initiated our partnership. After a year of working together, their organic sessions increased by 1,268%.
We helped Preventive increase phone calls from their website by more than 657%. Due to the increase in qualified leads they’ve had over the past year, our client has opened up two new offices (bringing the total number of offices to five) and has hired significantly.
Elevate Your Digital Marketing Strategy With Rock Salt
At Rock Salt Marketing, we help businesses reach the summit of online success—just like we did for Preventive Pest Control. Through tailored SEO strategies, content optimization, and local search enhancements, we delivered exponential traffic growth, skyrocketing keyword rankings, and significant sales increases. The result? New office openings, expanded operations, and a measurable return on investment. If you’re ready to scale your business, achieve peak performance, and turn your digital foothold into lasting success, let’s connect and explore how we can do the same for you.
