TrueDoor Property Management
Property Management
WHAT TRUEDOOR HAS TO SAY
Company Information
project overview
Rock Salt Marketing Cooperative restored TrueDoor Property Management’s faith in digital marketing. In just one year, we helped the company drastically enhance keyword rankings, significantly boost organic website traffic, and substantially increase phone calls from their website. We modernized their Google Ads strategy leading to exponentially more leads. As the franchise grew, we helped them open a new office and get them doors to manage in the new area. Moreover, we set up the necessary performance tracking to prove to them that search engine optimization and paid search work!
Objectives
TrueDoor did not have the best of experiences with digital marketing agencies in the past and was looking for a professional agency that would give them the time, attention, and results they deserved. TrueDoor’s owners wanted to improve keyword rankings, increase website traffic, and manage more properties.
Solutions
The Rock Salt team established a foolproof plan to improve the content across TrueDoor Property Management’s website (including more than 50 “area served” pages), produce engaging blog posts, support all of this content with high-quality backlinks, and enhance the franchise’s Google Maps presence. We completely restructured their Google Ads campaigns to better fit with their ultimate business goals. Furthermore, we set up advanced tracking on just about every metric you can think of and established top-notch call recording and monitoring software so we could follow their potential clients’ entire journeys from Google search to contract.
Results
Our winning strategies helped TrueDoor’s Property Management significantly amplify keyword rankings, website traffic, Google Business engagement, and conversions (phone calls and contact form fills). The company’s online visibility and brand awareness have reached new heights and their Google Ads campaigns are now driving significantly more conversions with a similar budget to what they had previously.
Search Engine optimization
We helped TrueDoor Property Management achieve substantial SEO growth, significantly boosting their keyword rankings and first-page visibility. This improvement in search presence translated into higher organic traffic and a remarkable increase in qualified leads through phone calls, despite the seasonal challenges typical to the property management industry. Our focused efforts positioned TrueDoor for ongoing success, driving meaningful engagement and business impact across multiple organic channels.
We helped TrueDoor increase their total number of keyword rankings by 92%! The company’s first page rankings increase by an impressive 31%. Take a look at this chart.
Over the first year working together, We helped TrueDoor Property Management increase their organic sessions by 24%. Take a look at this year-over-year click comparison.
Despite seasonality working against us, we managed to increase phone calls from the website by an incredible 1,136%! This number does not even account for calls we’ve driven from TrueDoor’s Google Business Profiles, Google Ads, or YouTube. Take a look; this line chart doesn’t lie.
PAID MEDIA
TrueDoor Property Management wasn’t seeing the results they were hoping for from their paid search campaigns and they wasn’t sure what their previous agency’s strategy was. We aligned TrueDoor’s campaign strategy with the ultimate business goal of driving new doors in their specific geographical area of service and were able to deliver significantly better results than their previous agency had.
TrueDoor was focused on driving phone calls and lead form submissions. They went from 8 gross leads per month to 138 gross leads per month. We accomplished this by restructuring their campaigns and modernizing their automated bid strategy.
Our strategy of restructuring TrueDoor’s campaigns and modernizing their bid strategy paid off. Despite no major budget changes, we were able to drive more leads at a cost per acquisition that was 93% lower than what TrueDoor’s previous agency was able to achieve.
Open New Doors with Rock Salt Marketing
At Rock Salt, we don’t just deliver results—we build partnerships that restore faith in digital marketing. TrueDoor Property Management saw firsthand how our tailored SEO and PPC strategies transformed their online presence, driving more leads, phone calls, and new doors to manage. With personalized reporting and strategic campaign overhauls, we help businesses grow with clarity and confidence. Ready to open new doors? Let’s elevate your digital success together.
