Our TEAM

Ridge has been an SEO industry expert since 2014. He’s particularly interested in franchise SEO, local SEO, and Spanish-language SEO. Ridge has developed and executed successful campaigns for household Fortune 500 franchises and thousands of small to medium-sized businesses alike. Ridge helped co-found Rock Salt Marketing in 2023.

Ridge holds a Master’s degree in Archaeology and Bachelor’s degrees in Anthropology and Spanish from Brigham Young University in Provo, Utah. In his free time, he enjoys rock climbing, hiking with his Brittany Spaniels, and playing guitar in a punk rock band.

Scott began his Paid Media journey in 2014, specializing in Google Ads strategy and performance. He has managed multi-million dollar budgets for some of the nation’s largest brands, consistently delivering measurable growth and ROI. As a leader, he has built and led high-performing SEM teams and is passionate about mentoring paid media specialists.

In 2023, Scott co-founded Rock Salt Marketing, where he combines analytical expertise with a creative edge. He holds a Bachelor’s degree in English from Utah Valley University and enjoys traveling and cooking Brazilian food with his family.

Kirk has been designing for over two decades. He has expertise in graphic design, web design, branding, product development, and product packaging design. Over that time, Kirk has designed hundreds of websites for small and large businesses and is a master at translating business needs into impactful, pixel-perfect designs. A large portion of his career has seen him directing various successful web and creative teams, culminating in his role at Rock Salt Marketing. Kirk has a Bachelor’s degree in Illustration from UVU in Orem, UT.

Kirk loves hockey, billiards, and Dr Pepper. He is a passionate Star Wars nerd and spends all of his idle time in his garage building large props for Cons … Yes, he has a life-size speeder bike.

Toby has been a leader in the digital marketing industry for over a decade. He has developed winning strategies for countless brands and has worked with amazing teams to see hundreds of web projects through to completion and millions of dollars worth of growth for his clients. Toby has been a featured speaker at digital marketing and other trade-specific conferences and conventions around the United States. He has created a learning curriculum for small and medium-sized businesses to help them grow and scale their companies.

Toby is a father to four kids and a grandfather to four grandkids. He is a sports nut and loves hockey and Formula 1 racing.

Spencer began his digital marketing career in 2018, specializing in SEO strategy, content optimization, and competitive research. He’s worked with countless clients across various industries developing creative, data-driven solutions that drive growth and measurable ROI. He’s passionate about problem-solving, mentoring, and refining strategies to achieve lasting results.

In 2025, Spencer joined Rock Salt Marketing as Director of SEO. He holds a Bachelor of Science in Strategic Communication from the University of Utah. Outside of work, Spencer enjoys camping, rock climbing, skiing, mountain biking, and woodworking.

Sarah has been an accomplished copywriter since 2019. She loves helping brands communicate who they are in a way that connects with readers and drives business. Sarah has helped businesses, from health and wellness brands to law firms, grow their online presence and rankings astronomically through meaningful content.

With a background rooted in communication, creativity, and a lifelong love of writing (including a high school blog!), she brings clarity and strategy to every project. Outside of work, Sarah enjoys traveling, exploring new coffee shops, and reading fantasy novels.

Rosie is an American Brittany who has been learning new tricks since 2021. She gives great shakes, high fives, and kisses, and does very consistent spins, sits, and lay downs. She’s pretty good at roll overs, but it’s her least favorite trick.

Rosie loves backpacking, camping, playing fetch, chasing birds, and swimming (even though she’s scared of fish’s reflections in the water). Her favorite food is Salmon-flavored kibbles.