The AI SEO Agency You Can Trust
Since the release of OpenAI’s ChatGPT to the consumer public in the Fall of 2022 and the subsequent launches of Perplexity, Google’s Gemini and AI Overviews, and Anthropic’s Claude shortly thereafter, the use of large language models (LLMs) for AI search has grown exponentially. The ways in which searchers look for brands and products are evolving at breakneck speeds, and the businesses that keep up will continue to come out on top. With the advent of AI search, search optimization has also evolved, and a new approach to optimizing for this channel has emerged to complement your traditional SEO efforts. This approach is often referred to as AI search engine optimization (AI SEO/AIO), Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), LLM Optimization (LLMO), and more. The inability of the digital marketing industry to agree on a name for this new approach to optimizing for AI search highlights how challenging the space can be to navigate. And keeping up with AI search trends is a challenge that many organic search experts are not up to. Here’s why you can trust Rock Salt Marketing to be the AI SEO agency that guides your business’s AI optimization efforts and delivers the results you’re looking for.
AI SEO Services
Rock Salt Marketing offers the industry’s best AI SEO services from AI prompt research to tracking, conversion, and repeatability. Our industry-leading AEO services are designed to enhance your LLM visibility and drive business growth with strategies that ensure your brand stays ahead in this evolving digital landscape.
Industry-Specific AI Insights
While AI search is growing rapidly, it hasn’t yet captured significant market share from traditional search platforms and has, instead, expanded search in general. Furthermore, different industries are adopting LLM use at varying rates, and the value of AI search optimization is very dependent on your vertical. We’ll help you identify how valuable your investment in AI search optimization can be for your business and develop an AEO strategy accordingly.
AI Prompt Research
Similar to traditional SEO, AI search optimization begins with defining your audience and discovering what they search for and how. Unlike traditional search, however, there’s little consistency in how searchers prompt LLMs, and just as much inconsistency in how LLMs respond to prompts. That’s why a deep understanding of LLMs and AI user behavior is critical. Rock Salt will develop a winning AI search strategy backed by rigorous research and industry knowledge.
AI Prompt Tracking
Once we’ve identified your audience and how they use AI for search, we’ll track relevant prompts to measure your business’s presence by LLM platform and develop a plan to increase your company’s AI visibility. The Rock Salt team will continuously analyze how you and your competitors appear in LLMs for the different buyer personas that make up your audience, identify why the most visible brands for various prompts are favored over yours, and adapt your strategy to increase business.
SEO Integration
Traditional search platforms, such as Google, Bing, and Yahoo, continue to drive the majority of organic website traffic and business, and conventional SEO remains the most valuable organic search marketing channel. Nonetheless, AI search is a great source of additional traffic and conversions, and can help grow your business exponentially. Rock Salt will run your AEO campaign seamlessly alongside your SEO campaign for optimal results.
Understand Your AI Traffic
You’re likely already seeing an increase in traffic from LLMs to your website. Note, however, that not all AI traffic is equal. The most qualified AI traffic comes from LLMs retrieving information from your website on behalf of a user, but a good portion of AI traffic comes from AI bots storing data for future requests or gathering information for further training. We can help you analyze your AI traffic and generate more qualified AI visits.
An AEO Agency You Can Trust
AI search is changing at a rapid pace, and most agencies aren’t up to the challenge of staying on top of industry trends. Rock Salt Marketing is committed to ongoing education, proprietary research, blazing trails, and adapting to change. You can trust us to master the latest search marketing trends and best practices. We’ll be your trusted climbing partner through the constant search evolutions that are sure to come.
FAQs
LLM stands for Large Language Model. LLMs are deep learning models trained on vast amounts of text from across online and offline sources. LLMs like ChatGPT, Perplexity, Gemini, and Claude were designed to respond to user prompts with natural, informed language and perform complex computational tasks. LLMs can quickly execute an inconceivable number of computations in parallel (i.e., simultaneously) that would, otherwise, take a human millions of lifetimes to complete. LLMs are used by an increasing number of consumers to discover brands, services, and products that satisfy their preferences.
These are different names for the same approach to optimizing a website for visibility in AI search. AEO stands for Answer Engine Optimization, GEO for Generative Engine Optimization, AIO for Artificial Intelligence Optimization, and LLMO for Large Language Model Optimization.
AEO differs from traditional SEO in that it focuses on optimizing for AI search engines and LLMs rather than traditional search platforms like Google or Bing. AI prompt behavior and LLM responses lack some of the consistency (believe it or not) that traditional search behavior and algorithmic search results offer, rendering AEO a more dynamic optimization process.
Much of the work required for a successful SEO program overlaps with the requirements of AEO. Generally, if you perform well in organic search results on Google, you’ll also fare well with LLMs. However, tracking relevant AI prompts and identifying the sources cited by LLMs can help inform your overall organic search strategy and prove extremely beneficial. After all, traditional search engines and LLMs don’t value all of the same online sources. The Rock Salt team likes to think of AEO as an added layer to SEO; an additional orientation rather than a completely different strategy. We recommend following the same best practices that have naturally increased brand authority in the past, with additional AEO tracking and analysis.
Google’s AI Overview is a search result feature that utilizes artificial intelligence to answer your question at the top of a search engine results page.
Google’s AI Overview has significantly decreased the amount of traffic to websites for informational queries (e.g., “what type of shoe is best for hiking?), because Google is able to answer the question with great detail and context within the search engine results page, and the user has less of a need than before to click into a website to acquire that same information.
Informational content pieces, including blog posts, are now required more than ever to provide proprietary insights if they’re to be seen online. Many brands are cited in these AI Overviews, but these citations boast notoriously low click-through rates. Nevertheless, AI Overview citations can be very valuable for brand awareness and have led to insightful discussions around “zero-click marketing.”
We can track various signals that indicate our AI search optimization efforts have been successful. We can track increases in visibility across LLMs; traffic growth from AI retrieval bots (i.e., bots compiling information on behalf of an LLM user); and boosts in sales, calls, or bookings generated from AI search.
An AEO agency is a digital marketing company that is qualified to research AI user behavior in your industry, analyze your brand’s visibility across various LLMs, and execute an AEO strategy that helps grow your business’s revenue from AI search platforms.
Work With The Right AI SEO Agency To Improve Your AEO Performance
Elevate your online presence with Rock Salt Marketing’s AI SEO services. Our expert team will craft a tailored AEO strategy that integrates seamlessly with your traditional SEO campaign and maximizes conversions. Stay ahead of the curve with Rock Salt’s industry-insider insights and cutting-edge AI prompt research. Trust us to navigate the evolving landscape of AI search and drive your business growth!
